A woman smiling and holding a white coffee mug while sitting at a wooden table.

Clarity for founder-led brands.

I help ambitious SMEs and owner-founders articulate who they are, what makes them different, and how to communicate it in a way that attracts the right customers.

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  • “Gemma has an exceptional ability to distil complex ideas into clear, compelling brand stories. She quickly grasped the essence of our design philosophy and articulated it in a way that resonated with both clients and partners.”

    Tom Humphrey’s - Director, Humphrey’s Yacht Design

  • “Working with Gem gave us so much clarity about who we are and how to communicate that to our community. She helped us put our passion for Pilates into words that really connect with people.”

    Jen Strehlu – Founder, Reformer Rooms

  • “Gemma brought fresh thinking and clarity to a complicated brand challenge. Her ability to balance creativity with sensitivity was invaluable, and the results have had a lasting impact on how we tell our story.”

    Hannah Chambers - Communications Director, Children with Cancer UK

  • “Gemma combines strategic intelligence with warmth and intuition. Whether launching new initiatives or repositioning existing ones, she brings brands to life in a way that feels both human and powerful.”

    Erin Baker – Editorial Director, Auto Trader

  • “Gem instantly understood what makes Momentum Adventure different. She helped us articulate that in a way that elevated the brand and gave us the confidence to tell our story more boldly.”

    Matthew Robertson – Founder, Momentum Adventure

  • "“Gem helped us make SuCo UK-ready — sharper positioning, clearer messaging, and a more commercial story that leads with what makes the product genuinely different.”

    Zeynep Aker - Founder + CEO, SuCo

A woman is undergoing physical therapy on a reformer Pilates machine with assistance from a trainer, as another person lies on a nearby mat. The setting appears to be a bright, modern fitness studio.
Two women sitting at a wooden table in front of a silver MacBook laptop, one with short brown hair and black shirt, the other with curly hair in a bun, glasses, and a black leather jacket, looking at the laptop screen.
Two tubes of SuCo sports drinks, one red and one blue, with straws on a stand-up paddleboard on the beach surrounded by sand, a towel, and colorful clothing.

You know your business inside out, but explaining it can feel messy. I’ll help untangle your story and put it into clear, compelling words.

Think of me as your brand translator — I listen, uncover, articulate, and give you messages, frameworks and content plans that you can actually use

EXPLORE SERVICES

Why Work With Me?

  • 15+ years’ experience across startups, SMEs, charities, and global brands

  • Agency-side and independent work in both the UK and US

  • Specialist in founder-led businesses and brand positioning

  • Known for turning messy ideas into clear, compelling messaging that works

Ready to feel clear and confident about your brand?

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